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(CNN) — Apple fans won’t have to wait as long to read the authorized story of Steve Jobs’ life.

Responding to a rush of interest following Wednesday’s death of the Apple co-founder, Simon & Schuster announced it’s moving up the publication date of its Steve Jobs biography from November 21 to October 24.

The book by Walter Isaacson, titled simply, “Steve Jobs,” rocketed from 437 to No. 1 on Amazon’s bestseller list — a spike of 43,000% — in the hours after Jobs’ death, thanks to pre-orders. It was No. 3 Thursday on Barnes & Noble’s website, and also topped the list of bestselling books in Apple’s own iTunes store.

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Steve Jobs, the mastermind behind Apple’s iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.

Jobs died “peacefully” surrounded by family members, his family said in a statement.

Neither Jobs’ family nor Apple revealed where Jobs died or from what cause, though in recent years he had fought a form of pancreatic cancer and had a liver transplant.

“We are deeply saddened to announce that Steve Jobs passed away today,” read a statement by Apple’s board of directors. “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.”

The homepage of Apple’s website switched to a full-page image of Jobs with the text, “Steve Jobs 1955-2011.”

Clicking on the image revealed additional text, credited in a separate memo to Apple employees to current Apple CEO Tim Cook.

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